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A Comprehensive Reporting Solution for Diverse Business Needs

Updated: May 24

Supermetrics Overview

Supermetrics began its journey in 2013 as one of the pioneers in the marketing data integration space, enabling users to transfer their marketing data into familiar tools such as Google Sheets, Excel, and Looker Studio, without the need for specialized programming skills. This made it particularly special for marketers who were not technically inclined but still wanted to harness the power of data-driven decision-making.

Over the years, Supermetrics has expanded its capabilities to include data transfer to advanced analytical platforms like Google BigQuery, Amazon Redshift, and Snowflake. This expansion allows for deeper data analysis and supports more complex data handling requirements, making it a versatile tool for various business needs.

Today, Supermetrics is a robust platform used by over 17,000 customers worldwide, managing more than 10% of global ad spend, and generating over $70 million in annual revenue. The company continues to evolve, now focusing more on large enterprises and technology teams, while still supporting an extensive range of leading data storage options.

With more than 200 integrations for e-commerce, business-to-business, advertising, and sales data—including some niche options for large companies—Supermetrics stands out as a market leader. However, it's important to note that its premium pricing has led some customers to seek more cost-effective alternatives that still provide substantial value.

Who is Supermetrics suitable for?

Supermetrics caters to a wide array of marketing teams, from small businesses to large corporations. Its user base is primarily split into two main groups:

1. Small businesses and marketing agencies: These users typically leverage Supermetrics for straightforward reporting from various channels using tools like Google Sheets, Excel, and Google Looker Studio.

2. Large companies or data engineering teams: These users need robust solutions for consolidating their data in a single place, such as a data warehouse, or accessing it via APIs. They deal with larger volumes of data, have stricter privacy and security requirements, and often require the ability to manipulate data using SQL.

As Supermetrics continues to refine its focus on large enterprises, its suite of tools and pricing model is evolving to better meet these more demanding business requirements.

How to Use Supermetrics

Supermetrics simplifies the data movement process by allowing you to transfer data directly from its source—be it social media platforms, digital marketing tools, or sales platforms—into the tools where you work, such as spreadsheets or data analysis software. This seamless integration makes it incredibly efficient for extracting, transferring, and analyzing marketing data.

What sets Supermetrics apart from other tools in the market is its ability to connect directly to where marketing data is stored and bring that data into the tools you already use. It provides detailed access to data from original sources and offers extensive customization options, allowing users to select and blend various data details for their reports.

This approach makes Supermetrics particularly user-friendly, as it offers a breadth of options and access without requiring users to possess deep technical knowledge. This is ideal for users who need robust data integration capabilities but prefer simplicity and ease of use in their operational workflows.


In summary, Supermetrics is more than just a reporting solution—it is a comprehensive data management tool that helps businesses of all sizes unlock the potential of their marketing data. By simplifying data transfer, enabling customizable extraction, automating reporting workflows, and offering flexible integration options, Supermetrics empowers businesses to derive actionable insights and make informed decisions in an increasingly complex digital landscape.


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