Supermetrics: The All-in-One Marketing Data Platform for Smarter, Faster Decision-Making

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Supermetrics is the leading solution for marketers to automate data collection, unify sources, and drive insight-driven growth. Learn how 750,000+ professionals are transforming their analytics workflows.

 What Is Supermetrics?

In today’s data-saturated digital landscape, marketers are under pressure to deliver real-time insights, optimize budgets, and demonstrate ROI across a growing number of platforms. Supermetrics is a no-code data integration and automation platform that helps marketing teams collect, manage, and activate data from over 150 marketing and sales sources, turning chaotic data into clean, actionable insights.

Founded in Finland in 2013, Supermetrics empowers brands, agencies, and enterprises to centralize and use their marketing data without needing to write a single line of code — saving hours of manual work and making data instantly analysis-ready.

Connect: Bring All Your Data into One Place

Supermetrics makes it easy to connect to over 150 data sources in just a few clicks, including:

• Advertising platforms: Google Ads, Meta (Facebook, Instagram), LinkedIn Ads, TikTok Ads, Amazon Ads, Twitter Ads

• Analytics tools: Google Analytics 4, Adobe Analytics, Mixpanel

• Social & content platforms: YouTube, Pinterest, Reddit, Semrush, Ahrefs

• CRM & sales platforms: HubSpot, Salesforce, ActiveCampaign, Klaviyo

• Ecommerce systems: Shopify, WooCommerce, BigCommerce

• Email & automation: Mailchimp, Marketo, Campaign Monitor

Key advantage: All data is automatically harmonized to consistent naming conventions and structures, eliminating the need for complex data preparation.

 Manage: Clean, Transform, and Enrich Your Marketing Data

Data in its raw form is rarely useful. Supermetrics allows marketers to manage data pipelines with precision:

• Data blending: Combine data from multiple platforms (e.g., Meta + Google Ads) to analyze cross-channel performance.

• Calculated metrics: Create custom metrics like ROAS, CAC, LTV, or CPV directly within the platform.

• Scheduled refresh: Set up automated data refresh schedules to keep reports and dashboards up to date without manual exports.

• Supermetrics Storage: A high-speed proprietary storage option that acts as a staging layer for advanced transformations and data modeling.

Bonus: Advanced users can use SQL-based transformations, version control, and audit logs for enterprise-grade governance.

Analyze: Visualize and Interpret with Familiar Tools

Supermetrics doesn’t replace your analytics tools — it enhances them by acting as a reliable data pipeline. You can analyze and visualize your data in:

• Spreadsheets: Google Sheets, Microsoft Excel — for ad hoc analysis, budgeting, and collaboration

• BI & dashboarding tools: Google Looker Studio, Power BI, Tableau, Qlik — for dynamic, real-time dashboards

• Data warehouses: BigQuery, Snowflake, Azure Synapse, Redshift — ideal for teams running centralized analytics at scale

Each connector is optimized for speed and data freshness, and includes predefined schemas to simplify report building.

Activate: Put Your Data to Work in Real Time

Modern marketing goes beyond dashboards. With Supermetrics, you can activate data to drive smarter decisions and faster optimizations:

• Automatically feed ad performance data into CRM to update lead scoring

• Identify underperforming campaigns and automatically flag them for pause

• Use UTM data to refine audience targeting or budget allocation

• Build trigger-based workflows using enriched data sets

This makes Supermetrics not just a reporting tool, but a core component of your growth stack.

Who Uses Supermetrics?

Supermetrics is trusted by 750,000+ marketers, analysts, and data teams in more than 120 countries. It’s used by:

• Marketing agencies: To unify client data and deliver automated reports

• Ecommerce brands: To track ROAS, LTV, and multi-channel attribution

• SaaS companies: To understand funnel performance and reduce CAC

• Enterprises: To support business intelligence teams with compliant, scalable data pipelines

Featured Customers:

Dyson, Nestlé, LinkedIn, HubSpot, Pfizer, L’Oréal, Volvo

Key Benefits of Supermetrics

FeatureBenefit:

AutomationEliminate repetitive data exports and manual data stitching

TransparencyAccess every metric and dimension exactly as they appear in the source

 Scalable reportingRun dashboards for 1 client or 1,000 — same setup

No-code setupIdeal for marketers, yet flexible enough for data engineers

 Enterprise-readyAudit logs, user management, SLA support, security certifications

Final Thoughts: Why Supermetrics Is the Smart Choice for Modern Marketing Teams

If your team is struggling with spreadsheet chaos, delayed reporting, or siloed data, Supermetrics is the solution. It’s designed for marketing professionals, built to scale with your organization, and trusted by some of the world’s biggest brands.

You don’t need a data engineering team to access real-time insights. With Supermetrics, your data flows securely, efficiently, and automatically — so you can move faster, spend smarter, and grow with confidence.

 Start your free trial or explore integrations today:

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